Thursday, February 2, 2012

U.K. Genealogy Company enters U.S. Market with a Census Splash

Today at RootsTech 2012, brightsolid announced its entry into the US genealogy market with the launch of a "pay-as-you-go" web site named that will let customers search all US census records from 1790 to 1930 and will house the 1940 US census records when they are released later this year.

"In short, will offer greater choice, flexibility and affordability," says Chris van der Kuyl, CEO of brightsolid. "Those researching their family histories will now be able to choose which payment method best suits their needs and their budget."

Visitors to will be able to search for free, but will have to pay if they wish to view documents, and download them to their computer. They will be offered the option of either buying a subscription in the conventional way or buying pay-as-you-go credits, starting at $7.95. Pay-as-you-go customers will be able to buy further credits at any time, giving them the freedom to spend as much or as little time and money on their research as they want. This approach to online database access has been commonplace in the U.K. for many years, but has yet to be successfully deployed in the U.S. market.

"The launch of is just our first offering to the US market," added van der Kuyl. "It will be followed later this year by the launch of, which will be our flagship American brand."

Since 1994, the brightsolid group has been delivering online innovation and pioneering the expansion of the genealogy market with leading family history websites including the findmypast global network, ScotlandsPeople, a partnership between the National Records of Scotland (NRS) and the Court of the Lord Lyon, and GenesReunited, together servicing over 18 million registered customers worldwide.

Genealogists get ready for an interesting year, filled with new resources ( and service options (pay-as-you-go), as overseas companies like brightsold and MyHeritage bring their years of experience to the U.S. market. This should prove to be more exciting than the 2006 launch of Footnote (now and owned by Ancestry) and WorldVitalRecords (turned and now owned by MyHeritage).

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