"Who Do You Think You Are" - American Style

The "Who Do Think You Are" website launched today, setting the stage for the show's premiere. The American version of the popular British family history TV series, will feature seven celebrities as they journey back in time to discover more about their ancestors. Lisa Kudrow (Friends), the show's executive producer, will be featured, along with Sarah Jessica Parker, Spike Lee, Matthew Broderick, Susan Sarandon, Emmitt Smith, and Brooke Shields. The program is a partnership between NBC and Ancestry.com. Tune in to NBC on Fridays at 8 PM Eastern (7 PM Central), beginning March 5. The show has become almost an institution in the UK, generating an overwhelming interest among the general public to know more about their own ancestry -- not a bad thing. Even if you're not a celebrity aficionado, and I am not, the show is sure to be of interest to family history researchers. See a preview of the new series.