Friday, August 7, 2009 on Wall Street

Some of you may remember the old insurance company slogan, "Buy a piece of the Rock," meaning the Rock of Gibraltar, the company's logo. Well, soon it may be possible to own a piece of the tree -- the family tree, that is. A recent article in the Salt Lake Tribune, " plans to go public," reported this week that is preparing for an initial public offering (IPO) of company stocks, joining the ranks of other publically owned companies on Wall Street. Formerly known as The Generations Network (earlier than that and earlier than that, of all things,, the company has now come full circle with its most recent name change, back to the brand, perhaps, having the mind share to carry the company into its public offering.

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