Auto maker sponsors "Who Do You Think You Are" LIVE event

An article in MarketingWeek, "Daihatsu celebrates centenary with BBC genealogy show," reports Japanese car marque Daihatsu is to sponsor the first Who Do You Think You Are? LIVE event as part of its strategy to celebrate its centenary. The live show is a spin off of the hugely successful BBC television series, following celebrities as they discover their ancestry. It takes at Kensington Olympia May 5 to May 7, and Daihatsu says it has decided to link to event as it ties in with its 100-year-history, while the visitor profile fits its target market. Other brand partners at the event include The National Archives, The History Channel and Ancestry.com. Alongside exhibits the event will host talks, workshops and an historical fashion feature. Guests at the event include genealogist Nick Barratt and historian David Starkey, as well some of the celebrities who featured in the BBC TV series, including Colin Jackson and Ian Hislop.